The Nudge Campaign is a way for people to encourage other consumers and businesses to get on the C2B platform, which benefits both consumers and businesses. For example, one business owner can Nudge another business owner so that they can refer customers to each other on C2B.

Why would businesses want more consumers using C2B?

Not only is C2B easy and efficient for you and your staff, it's a convenient way for individual customers to get a hold of you. If customers can't easily get a hold of you, they may resort to posting reviews online. We think it's better if they try to communicate directly with you first. C2B also provides your customers with a constructive way to give you collective feedback, not just the opinion of one.